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Stuck on Content
Here’s why....and how to fix it.
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On Wednesdays I hold my Coach FastTrack training, it’s an excellent program to receive guidance about the coaching skill set and to keep you taking action in the right direction. Yesterday’s conversation inspired me to write this message for you. I hope the timing is right for you. :-)
Stuck on Content
Here’s why….and how to fix it.
Overthinking! Or is perfectionism?
Maybe it’s worrying about what others will think of what you have to offer?
Either way…it sure can feel like an endless trap of trying to get your content “just right”.
Yesterday during my Coach FastTrack session…we cracked open this discussion and worked through it.
It’s crazy to think that when I started as a coach I didn’t have “content”.
I met with people who were “stuck” and I helped them get through it.
Now they were able to make progress and finish projects.
Every client was different.
They were at different stages of skill and different stages of awareness.
The best content I have seen coaches create came from holding coaching sessions and teaching groups of people. They were TESTING the content LIVE and getting IMMEDIATE feedback on how the content was working.
Where do you find people that you can test content on?
Offer to help someone for no tuition.
Let them know that you have great insight to share with them to help them and you want to test it.
This approach lets them know that you will be adjusting along the way and this also increases their patience with you as you “figure it out”.
You could spend endless days sorting and organizing your thoughts, training, diagrams to prep to get ready to teach…and then you sit down with someone and realize the flow isn’t following what you had written. That could be discouraging…and you could feel like you don’t have what it takes to be a coach.
Content can become a great roadmap….but it also can be a trap.
People are unpredictable today.
They think they know what they need….
They think they know what their problem is…
The more people you can coach…the more you will know what the people actually need.
You can be a great coach, without content.
SECRET SAUCE
Your content will always be behind your actual skill as a coach.
You have insight..intuition…the ability to SEE what’s happening to your client.
This intuition will guide you and direct you on how to specifically serve your client.
If you try to package your intuition or turn it into content, it will be outdated by the end of the week.
It may be that your confidence in your intuition is what needs to grow.
Trusting your intuition is usually an internal challenge that could cause you to fret so much about your content. Content won’t fix your self-trust issue. To fix your self-trust requires you to follow the intuition your receiving and learn from what works…and what doesn’t work. It’s very common to make mistakes and misread someone. But don’t quit. Everything stops when you quit. Learn from that experience and keep using your intuition so you can get better at it.
If you want training for your intuition check out this training that I do every week Blueprint for Empaths 3ke.to/empathskill You may not consider yourself as an empath, but you very well have the skillset and sensitivity of one. Check it out
A→ B Plan
With every client I talk to them about where they are currently at, Point A……and I ask what they are focused on to create next, which is Point B. Then I ask what is stopping them from getting to Point B. This fits almost every person in every situation no matter what they are working on. Once we talk about Point A, Point B and what is in the middle that is causing the struggle, the client lights up. Now we both can see what the problem is. Now they look at me…and ask, “so what do I do now”? This is where content plays a roll. Your content is the Plan or the Strategy to get them to their Point B and how to navigate through the challenges.
Maybe it’s a series of steps.
It could be a diagram they follow.
It could be a set of exercises they do.
Or it could be a skill to learn or education they get to study.
This is your content.
If you don’t know what your content is…
Consider these questions:
Who do you want to work with?
Why do you want to work with them?
What do you believe you could do for them?
What specific advice would you give them?
How many steps would it take to follow that advice?
What difficulties could they run into along the way?
What can they do to get back on track?
What do they do to stay on track?
Answering these questions brings out that natural advice that comes to the surface whenever you have a change to speak up and help someone. You don’t realize it’s actually content…because it seems like it’s helpful information that flows from you. Gathering and documenting what that “natural advice” is, is building content. Content is an organized form of smarts, advice and experience put in order that can be followed.
Take a moment and answer the first 3 questions up above.
That will get your head + heart pointed in the right direction.
Questions 4-8 extract that advice out of you and get it on paper.
Rough drafts are ok.
I’ve been coaching for 20 years and I still update, adjust and improve my A→B coaching.
You keep learning.
You experience new things each day that increase your awareness.
Buckle up, your content will continue to evolve.
So don’t spend too much time trying to finalize your content…it’s going to change in the next 3 months.
#1 - Use the 8 Questions to pull your advice out of you.
#2 - Get in front of people to share what you have. Test it. Adjust it.
#3 - Make adjustments where needed. (It’s what all coaches do)
I have a video I can send you if you want more insight to content.
Email me back and I’ll send it to you. No cost.
Enjoy the journey.
This is a calling to serve others.
You already are qualified…now it’s your work to believe you can make a difference.
If you want support, check out my Coach FastTrack program 3ke.to/fasttrack
Stay connected,
Talk to you again soon.
Kirk
I was going to share this earlier…but I decided to put it here at the end. This will only make sense if you are ready for it. :-)
HIDDEN SABOTAGE
So… I’m going to just say it… working on content can be used as a justifiable distraction.
I’m not saying YOU are doing this… but I do catch coaches hiding behind their content so they don’t have to face the unpredictability of people. It’s as though they want their coaching content to make coaching smooth, no drama, no difficulties, comfortable and easy.
Coach Kirk

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